26.
STREET SIMON
THE MEDIA INNOVATION LAB (MILAB) AT IDC
ALEXANDRA MAN, DAVID MALIK, DORON BARSKY, YAEL LAVENTER, TAMAR GARFUNKEL



Street Simon is an urban game encouraging playful interactions among pedestrians. It is a large-scale sidewalk version of the classic 1980s game Simon, designed to be played by multiple collaborating players. The game remains faithful to both the game play and the synthesized sound effects of the original game. The motivation for this project is rooted in the realization that our idle time is increasingly taken up by using our mobile phone, disconnecting us from our surroundings. The game experience is designed to turn these short periods of idleness not only into opportunities for physical and cognitive activity, but also for a chance to look up, smile and connect with people around us.

ALEXANDRA MAN is a UX enthusiast and an avid urban being. Based in Tel Aviv, she graduated with a BA in Interactive Media from the School of Communication at the IDC, Herzliya. “Street Simon” is the final project for the HCI course in the IDC MiLab, under the theme – UX in the city.

DAVID MALIK is a Computer Science BA graduate from the IDC, Herzliya. After experiencing the Israeli Start-Up industry through his work at “Any.Do”, David currently works as a java programmer at HP Software.

DORON BARSKY is a Psychology BA graduate from the IDC, Herzliya. His interest is in researching and developing interfaces between positive psychology, art and technology, which may contribute to social well-being.

TAMAR GARFUNKEL is an Interactive Media BA graduate from the School of Communication in the IDC, Herzliya. She loves composition and songwriting and she strives to make her passion for creativity and innovation apparent in her projects. Today she works as a Product Manager in “BIScience”, a Tel Aviv based Start-Up Company.

YAEL LEVNETER is a Computer Science BA graduate from the IDC, Herzliya. As part of a student exchange program Yael studied at the University of Pennsylvania where she acquired the passion for hardware on top of her love to software. Yael works as a software engineer at Mellanox Technologies.